Creation of Characters

There is no need to say that for today new characters cannot guarantee the burst of public interest and provide the "green light" for new projects. The progress of technologies and refreshment of the creative resources help to achieve those goals routinely. At present we can establish as a fact that the simply new characters transmute into exclusive characters, "exclusiveness" in our case implies the search for personality. That, in a nutshell, is the ideology of our company, as far as development, attraction, and enlisting help of the specialists go. We define the format of such an enterprise as – "Character boutique". There’s no need to specify further.

It is obvious that orientation to the brand-character, by itself, forms the chain of coproduction, promotion and the sales. And it gives an answer to such a key question as the investment cycle. We hope that you will forgive us certain imperfections, considering that we make a presentation like this for the first time. We also hope that you will be able to see the most important thing – our very real and strong potential for coproduction and sales. Some original characters were conceived and designed especially for this project. Designing them the authors mainly focused at the emotional dynamics and developing personality of each character.